Media Specialist

Job Description

MEDIA SPECIALIST (REMOTE)

General Summary

This role is responsible for planning, launching, optimizing, and reporting on paid social and display campaigns and providing support to the management of other performance marketing channels when applicable. This role partners closely with cross-functional teams to deliver effective, data-driven marketing programs and the ideal candidate combines strong campaign execution skills with analytical thinking, organization, and collaboration.

Reports to: Manager, Performance Marketing

Essential Duties and Responsibilities:

Develop monthly campaign plans across paid social and display (Meta, Pinterest, Tiktok, Criteo), including campaign calendars, flight dates, and creative requirements. Execute and manage campaigns across platforms, including audience creation, campaign setup, launch scheduling, status tracking, and ongoing optimization. Monitor live campaign performance and recommend actions to improve results, including budget shifts, audience adjustments, and creative updates. Coordinate new store opening campaigns by planning campaign objectives, timelines, budgets, and related creative assets. Maintain campaign trackers, marketing automation documents, and calendars to ensure accurate status, visibility, and operational alignment. Analyze performance data, summarize findings, and present clear recommendations to improve program effectiveness and align to business goals. Support budget management and monthly expense management processes by pulling, reconciling, and categorizing spending across media platforms. Collaborate with internal and external partners to gather feedback, communicate updates, and drive high-quality execution.

Required Skills:

Experience setting up and managing paid social media campaigns on out key platforms (Needed: Meta, Pinterest, Criteo – TikTok also an asset) and understanding their performance analytics tools. Strong analytical and data-driven mindset, with the ability to interpret results and translate insights into action. Excellent organization and attention to detail, with the ability to manage multiple priorities and meet deadlines. Strong communication and interpersonal skills, including the ability to provide clear feedback and present findings effectively. Collaborative working style with the ability to build partnerships across cross-functional teams. Self-starter mentality with the ability to work independently in a fast-paced, changing environment. High level of critical thinking ability and curiosity in interpreting data and results Proficiency in Microsoft Outlook, Excel, PowerPoint, Adobe Analytics

Qualifications

Bachelor’s degree is required, preferably in Marketing, Advertising, Business or related field. Minimum of 2+ years of experience managing paid social campaigns across platforms such as Meta, Pinterest, or similar media channels. Experience using analytics and reporting tools, including Adobe Analytics or similar platforms, to evaluate campaign performance. Experience supporting budget tracking, spending reconciliation, or monthly invoicing processes within a marketing or media environment.

Pay: $58,000 to 65,000 per year.

Purpose: This posting is for an existing vacancy within Designer Brands Canada.

JOIN OUR RETAIL TEAM AND STEP INTO A CAREER YOU’LL LOVE

At Designer Brands Canada, we encourage you to be yourself and respect others for who they are. Our diversity makes us strong and creates an inclusive and welcoming environment where everyone’s self-expression is highly valued. We know that fostering diversity and inclusion brings out your full potential and creates an engaging environment for everyone. We believe that you, in all your uniqueness, belong at Designer Brands (Canada). We welcome all applicants. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please advise our Human Resources team if you require an accommodation at any time during the recruitment process.

Use of Artificial Intelligence

Some roles may use artificial intelligence–enabled tools to support aspects of the recruitment process, such as resume screening. Final hiring decisions are made by hiring managers.

To view all open positions visit our Career Page at https://careers.designerbrandscanada.com/

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