User Experience Designer

📄Description

• •Lead discovery projects that explore user needs, external market conditions, and internal constraints to identify innovation opportunities.
• •Define and apply appropriate Innovation Design methodologies, including AI-augmented research and prototyping tools, to address complex business challenges while ensuring alignment with project goals and timelines.
• •Create tailored testing plans in collaboration with dedicated researchers, defining multi-method plans that blend qualitative and quantitative approaches to ensure design and innovation decisions are grounded in robust evidence.
• •Synthesise insights from user, customer, and business perspectives, translating them into actionable design strategies with a focus on AI-assisted intelligent user experiences.
• •Facilitate workshops and collaborative sessions with cross-functional teams, exploring how GenAI can enable novel value propositions and enhance design concepts.
• •Coordinate the creation and presentation of project learnings and key updates for diverse audiences, including executive stakeholders, with clear articulation of opportunities and risks.
• •Advocate for user-centred design principles while also promoting responsible and ethical use of AI in design.
• •Mentor and guide team members in adopting Innovation Design methodologies and experimenting with GenAI-powered design workflows.
• •Master Innovation Design methodologies such as Design Thinking or Lean Startup to uncover user insights and validate product propositions, integrating AI where it can accelerate research, ideation, and validation.
• •Collaborate with UX Researchers to leverage user insights and explore AI-enabled methods for rapid synthesis and testing.
• •Contribute to the development of strategic directions for customer-facing products and applications, with particular focus on how AI can create differentiated and scalable solutions.
• •Engage stakeholders in the product innovation approach to deliver value and growth, encouraging creativity and decision-making.
• •Challenge conventional thinking with confidence and a forward-looking vision, highlighting opportunities where GenAI can disrupt or transform user experiences.
• •Foster an environment of collaboration, valuing input from diverse perspectives while encouraging responsible experimentation.
• •Demonstrates strong understanding of Generative AI technologies and their implications for design.
• •Proficient in design software (e.g., Figma, Sketch, Axure).
• •Familiarity with general purpose AI tools (e.g., ChatGPT, Notebook LM, Midjourney) as well as specialized AI Design tools (e.g., Lovable, Cursor, etc.) is highly desirable.
• •Proven experience as a UX Designer or Innovation Designer, with a focus on leading cross-functional, time-bound projects and validating user needs and product-market fit.
• •Exposure to GenAI applications in research, design, or prototyping workflows is strongly preferred.
• •Business literacy and understanding of how large-scale organizations operate.
• •Familiarity with Agile and Innovation methodologies, and user-centred design processes.
• •Experience with design software (e.g., Figma, Sketch) is preferred.
• •Demonstrates a strong ability to navigate ambiguity and ask the right questions to drive innovation while balancing speed and risk.
• •Exhibits a keen interest in emerging AI technologies and their transformative potential for user experience.
• •Is passionate about creating impactful solutions that leverage GenAI to transform user interactions with technology.
• •Holds a solid understanding of cognitive factors influencing user behaviour, and is curious about how AI can augment human cognition and creativity.