Senior Graphic Designer

📄Description

• •Design and execute digital promotional creative for weekly campaigns, product launches, seasonal initiatives, and ongoing retail marketing efforts.
• •Create engaging layouts and digital assets across email, web, landing pages, paid media, organic social, CRM, and e-commerce platforms.
• •Design within established brand identity systems while bringing each brand's unique personality to life through thoughtful, engaging digital creative.
• •Balance brand consistency with creative exploration by developing fresh promotional concepts that reinforce brand recognition while supporting campaign objectives.
• •Develop promotional creative that balances strong visual storytelling with merchandising priorities, promotional messaging, and conversion goals.
• •Adapt campaign creative across multiple formats and digital placements while maintaining brand consistency and creative excellence.
• •Collaborate closely with Creative, Marketing, Brand, and Digital teams to translate campaign briefs into effective creative solutions.
• •Manage multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining exceptional attention to detail.
• •Prepare production-ready assets that meet digital platform specifications and quality standards.
• •Maintain and evolve digital templates, design systems, and reusable creative components to improve efficiency, scalability, and creative consistency.
• •Stay current on digital design trends, platform best practices, and emerging technologies.
• •Contribute ideas that improve creative quality, workflow efficiency, and the overall customer experience.
• •Minimum 10 years of professional digital design experience, including at least 5 years in a Senior Designer or Lead Designer role, preferably supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments.
• •Strong portfolio demonstrating digital campaign execution, promotional marketing, email design, web design, landing pages, digital advertising, and responsive layouts.
• •Proven experience producing high-volume promotional creative in a fast-paced marketing environment.
• •Strong understanding of digital marketing best practices across email, web, social media, paid media, CRM, and e-commerce.
• •Expert knowledge of typography, layout, visual hierarchy, color, and digital design principles.
• •Demonstrated ability to work within established brand identity systems while developing creative, engaging campaigns that reinforce each brand's unique voice and personality across digital channels.
• •Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• •Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
• •Expert proficiency in Figma, Adobe Creative Cloud, and Adobe Experience Manager (AEM).
• •Experience designing responsive digital experiences and working within component-based design systems is preferred.
• •Self-motivated with a strong sense of ownership, creative problem-solving skills, and the ability to consistently deliver high-quality work at scale.
• •Experience supporting promotional retail calendars and high-volume marketing campaigns.
• •Experience creating digital creative for merchandising, promotional pricing, and retail offers.
• •Experience working with consumer packaged goods (CPG), retail, or highly regulated brands.
• •Experience with motion graphics or animation using Adobe After Effects is a plus.
• •Experience leveraging AI-powered creative tools to improve design efficiency, production workflows, and creative ideation.