Head of Sales
The Land Geek · Worldwide
📄Description
Who We Are
At The Land Geek, we’re all about helping people ditch the rat race and build real freedom through land investing. We’re passionate about teaching others how to create passive income using a simple, repeatable system that’s been tested and proven by thousands of land investors. No tenants, no toilets, no termites—just raw, undeveloped land and a whole lot of opportunity. Whether someone’s looking for a side hustle or a complete lifestyle overhaul, we’re here to show them what’s possible and cheer them on every step of the way.
Our Values:
F — Focus & Flow
Focus on what moves the needle. Remove noise. Build momentum instead of reacting to distractions.
Work should feel intentional, structured, and directed toward meaningful outcomes.
R — Real Work & Relationships
The work matters, and so do the people doing it.
We interact with respect, reliability, and direct communication.
Trust is built through consistent behavior, not personality.
E — Excellence Always
Excellence is disciplined craftsmanship. It isn’t perfectionism, but it is rigor.
Your work must be complete, thoughtful, and confidence-building.
E — Evolve Constantly
Adopt the Kaizen mindset: continuous improvement through small, daily upgrades.
We refine systems, raise standards, and learn faster than the challenges we face.
Mission
The Head of Sales is responsible for building a predictable, scalable, and high-integrity sales function that consistently converts qualified leads into successful customers.
This role owns:
Sales performance (close rate, show rate, booked revenue)
Sales systems and process design
Team coaching and accountability
CRM integrity and pipeline visibility
Cross-functional alignment with Marketing, Product, and Coaching
This is a player-coach role: part strategist, part operator, part coach.
Responsibilities
Sales Performance & Pipeline Ownership
Own and improve core sales KPIs:
Booked Revenue
Call numbers and show-up rate
Call closes
Total pipeline value
Diagnose performance gaps across the funnel (lead quality, show rate, call quality, follow-up)
Identify and resolve bottlenecks impacting conversion and revenue
Establish forecasting discipline and pipeline visibility
Sales Process & Systems
Audit and redesign the full sales process:
Lead intake → qualification → setter → closer → follow-up → close
Improve segmentation between setters and closers to maximize efficiency and conversion
Standardize sales workflows, scripts, and best practices
Build repeatable systems for:
Lead routing and prioritization
Follow-up cadence and pipeline management
Call review and performance feedback
Own and optimize CRM (HubSpot):
Ensure accurate pipeline tracking and reporting
Improve adoption and usage across the team
Clean and maintain data integrity
Evaluate and implement sales enablement tools (call recording, analytics, etc.)
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