Design, Product Marketing Manager
Coastal · Remote
📄Description
ABOUT US
Coastal is at the forefront of modern banking, combining strong financial infrastructure with cutting-edge Banking-as-a-Service (BaaS) and fintech enablement strategies. We support not only individuals with their personal banking needs; we also empower businesses by integrating modern banking technology that drives growth, flexibility, and innovation.
At Coastal, we think and move like entrepreneurs; focused on impact, speed, and continuous improvement. We believe in working smart, collaborating deeply, and building solutions that unlock real potential. If you're someone who thrives in a fast-moving environment, loves solving complex problems, and wants to help shape the future of banking, we’d love to meet you.
OVERVIEW
We’re looking for a Product Marketing & Design Manager to help shape how Coastal brings our stories and products to market. This hybrid role blends B2B and B2C product marketing, brand storytelling, and creative direction—translating complex financial products into clear, engaging experiences for both community banking customers and fintech partners. You’ll partner with product, sales, and banking teams to craft positioning, messaging, and visuals that drive awareness, adoption, and loyalty. From go-to-market strategies and campaigns to hands-on creative development, you’ll help build the bridge between what we make and how it’s experienced.
RESPONSIBILITIES TO INCLUDE
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Develop and execute go-to-market strategies for new products, features, and partnerships across both B2B and B2C audiences.
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Craft compelling product narratives that clearly communicate value, differentiation, and impact across web, email, social, and partner channels.
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Collaborate with product, banking, and engineering teams to ensure consistent storytelling and cohesive brand experiences across the full customer journey.
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Design or oversee visual and creative assets (presentations, one-pagers, infographics, digital campaigns) that support launches and partner marketing initiatives.
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Partner with Product and Engineering to align interface design, messaging, and user experience across key customer touchpoints.
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Develop and maintain enablement materials for sales, partnerships, and customer success teams—pitch decks, case studies, and product sheets.
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Analyze performance metrics and feedback to refine campaigns, messaging, and creative effectiveness.
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Stay current on fintech and financial trends to identify opportunities for differentiation and innovation in messaging and design.
Requirements
QUALIFICATIONS
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Proven ability to translate technical or financial concepts into simple, compelling stories.
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Experience managing cross-functional collaboration between product, design, and marketing teams.
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Comfortable working across B2C and B2B contexts, with understanding of customer journeys in both.
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Thrives in ambiguity and comfortable navigating evolving priorities, shaping direction where none exists, and driving clarity from chaos.
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Operates beyond defined boxes, with a flexible mindset that adapts to shifting roles, structures, and problem spaces without losing momentum.
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Balances structure and experimentation, knowing when to define process and when to improvise to move fast and learn.
EDUCATION/EXPERIENCE
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2 - 4 years of experience in product marketing, brand marketing, or marketing design, ideally in B2B, fintech, SaaS, or financial services.
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Strong skills in visual communication and experience collaborating with designers or creating marketing assets directly (Figma, Adobe Creative Suite, or Canva).
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Data-informed mindset with experience using tools like HubSpot, Google Analytics, Iterable, Braze or similar marketing automation and reporting platforms.
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Excellent written, visual, and verbal communication skills.
NICE TO HAVE’S
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Experience marketing API-based or embedded finance products.
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Familiarity with community banking or regulated financial environments.
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Understanding of UX and customer research principles to inform creative strategy.
HOW YOU’LL THRIVE AT COASTAL
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Be the Best – Communicate effectively, pay close attention to detail, and prioritize your personal development.
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Be Relentless – Thrive in a goal-oriented environment exercising both patience and persistence. Advocate for our customers and team members and strive to promote the Coastal Difference.
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Be Un-Bankey – Be a forward thinker with a creative mindset. Build long-lasting relationships promoting the Coastal Difference, built on a foundation of integrity, honesty, and trust.
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Embrace Gray Thinking – Use sound judgment while decision-making and problem-solving. Think outside the box.
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Stay Flexible – Organize and strategize effectively while always being prepared to adapt on the fly. Seek efficiencies for Coastal to work smarter, not harder.
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Take Care of Each Other – Understand what it means to be a true team player and have your teammate's back. Practice self-awareness and build your emotional intelligence.
BEING YOU AT COASTAL
Coastal is an equal opportunity employer. We are committed to providing a workplace free from discrimination and harassment. All employment decisions are based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable laws.?
BENEFITS WE OFFER
We’re proud to offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance. Check out our benefits on our careers site! Our offerings include:
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Medical Coverage: Choose from three competitive medical plans to find the coverage that best fits your needs and lifestyle.
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Health Savings Account (HSA): Available with eligible medical plans, offering tax advantages and employer contributions.
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Flexible Spending Accounts (FSA): Options for healthcare and dependent care expenses to help you save on out-of-pocket costs.
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Dental and Vision Insurance: Plans?to keep you and your family smiling and seeing clearly.
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Life Insurance: Company-paid basic life insurance with options to purchase additional coverage for yourself and your dependents.
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Long-Term /Short-Term Disability (LTD): Income protection in the event of a long-term illness or injury.
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Supplemental Benefits: Including Hospital Indemnity, Accident Insurance, and Critical Illness coverage to provide extra financial support when you need it most.
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401(k) Retirement Plan: A competitive retirement savings plan with company matching to help you plan for the future.
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Paid Time Off: Generous vacation and sick leave policies to support your time away from work.
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Holidays: Enjoy 11 paid holidays throughout the year.
PHYSICAL DEMANDS
The physical demands described below are required to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee must be able to:
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Sit for extended periods of time.
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Stand for extended periods of time.
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Perform repetitive finger, hand, and arm movement.
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Use electronic office equipment such as a computer keyboard, mouse, ten key, telephone, etc.
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View and read computer screens for extended periods.
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Occasionally stoop, kneel, crouch, or crawl.
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Occasionally lift or move up to 10 pounds.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Salary Description
$113,169 - $135,000
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