Brand Design Lead

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

Roofr is looking for a Brand Design Lead to join our team full-time. This role will serve as the creative owner across brand and marketing design, partnering closely with cross-functional teams to elevate our visual identity as we continue to scale.

This is a hands-on leadership role — you’ll be designing day-to-day while also setting direction, improving processes, and raising the bar for creative execution across the company.

What Youll Get to Do: Own and evolve Roofr’s visual design strategy across digital and print channels, ensuring consistency, quality, and scalability Defines, evolves, and enforces brand standards, guidelines, and design systems, enabling scalable, efficient, and consistent creative as the company grows. Partner closely with Marketing, Product, Sales, and Leadership to collaborate, brainstorm, and deliver high-impact creative work Lead end-to-end design execution for a wide range of assets including web pages, presentations, sales collateral, social media, brand campaigns, signage, newsletters, and more Act as the primary design point of contact — managing intake requests, prioritization, timelines, and creative briefs Translate strategic direction and business goals into thoughtful, high-quality design aligned with Roofr’s brand and voice Develop and execute design concepts using Figma and Adobe Creative Suite, with strong attention to typography, layout, color, and visual hierarchy Lead design reviews and manage revision cycles, incorporating feedback efficiently while maintaining creative integrity Establish and improve workflows for asset management, documentation, and handoff using tools like Notion and Figma Stay ahead of design trends, tooling, and best practices, applying insights in a way that supports business outcomes Manage multiple projects simultaneously, balancing speed, quality, and stakeholder expectations What Youll Bring to the Role: 5+ years of graphic or visual design experience, ideally within a SaaS or B2B environment A strong portfolio showcasing brand-forward, high-quality design work across multiple formats Advanced proficiency in Adobe Creative Suite and Figma Experience owning projects independently and partnering with senior stakeholders Strong communication skills — able to clearly articulate design decisions and push back thoughtfully when needed Excellent organization, time management, and attention to detail in a fast-paced environment Comfort operating with autonomy and ambiguity, while still delivering consistently Strong ability to incorporate feedback without losing sight of strategy or brand standards Bonus Points: Experience with video editing tools (Premiere Pro, Descript, etc.) Motion graphics and/or animation experience UI/UX or product-adjacent design experience Web design experience (Webflow or similar) Compensation Range: $90,000.00 - $120,000.00 CAD

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! 1 Friday off per month (we call those our laundry days!) Company wide paid shutdown for the week between Christmas and New Years Flexible time off 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada RRSP/401k match Generous Parental Leave policy 🤝 Perks:

We host an annual company retreat with great team building activities Ample learning and development opportunities to continue growing your career Home office setup stipend Internet and phone allowance Remote first culture Weekly Friday paydays! 🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.